Public Relations Handbook

This is a kit to assist with spreading the word about U3A by delivering addresses to other non-for-profit organisations. The Handbook can be downloaded from the Network Site.

Your Guide to Public Relations — HANDBOOK

    Welcome to the world of Publicity. If it’s your first landing on this alien planet it can be a pretty scary place, inhabited as it is by all sorts of strange creatures and packed full of traps and pitfalls for the unwary.

    The good news is that you’re no longer on your own.

    Each of us has had to face the daunting task of trying to work out exactly what it is that a Publicity Officer does, and how best to do it.

    Every area poses its own unique challenges and opportunities and yet there are basic similarities and common resources that we can all access.

    Your U3A is part of the NSW Network; and it is as a Network that we can work together to assist each other in improving our Marketing skills.

    I hope that this Handbook will be both inspirational and useful to all those who choose to “take on” the role of Publicity Officer.

    Col Jones Network NSW Public Relations Officer – 2009

    This resource has been updated by Ainslie Lamb, U3A Network Secretary, January 2013.

It can be accessed by clicking on the Public Relations Handbook link.

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